ASO & DKS Google Review Tracker Update [January 2024]
Introducing the DKS comp tracker
Short and to the point post here. Just need to get it posted before February passes me by. Sorry for all those who come to this post for the jokes. I know they’re higher quality than my equity research, but I can only do so much. Lots of kids.
I did add a tracker for Dick’s going forward. Every city I am tracking ASO their was a DKS in the same area. Thus, I am tracking similar geographic cohorts for each business.
Academy Sports + Outdoors
Total number of reviews // 122
Average rating // 4.19 stars
Sequential improvement // +0.6%
Hard data // Academy Google Review Tracker
Dick’s Sporting Goods
Total number of reviews // 26
Average rating // 4.06 stars
Sequential improvement // n/a
Hard data // Dick’s Google Review Tracker
Commentary
Academy had 96 more reviews than Dick’s in the period
Academy outperformed Dick’s by 0.13 stars